YouTube offers unprecedented reach and sophisticated targeting options for advertisers. In this session, SMX West expert speakers shared successful YouTube video ad tactics, along with tips for driving results with other ad formats. Joe Martinez […]
NEWARK – It was more than 55 years ago, in 1963, when Richard “Dick” Houston and his wife, Pat, started Houston Plumbing and Heating.
Almost two decades later, their son, Rick Houston, took over the business and became the company’s president. First, however, he had to learn the trade.
“I started working in the summers when I was 9 years old,” Rick remembered.
It’s a place where family ties run deep. Ten Houston family members now work at the business, including Rick’s sister and company treasurer, Beverly Sue Dodson. But really, Rick likes to say all 45 workers there are “one big family.”
“It was part of growing up,” Rick continued. “I could sit up in kitchen cabinets and hook up the faucets and connect the water lines. However, on days I had a baseball game, mom or dad would pick me up at lunch so I would be rested for the game.”
Rick, by the way, conceded he wanted to grow up to be a major league baseball player, “but that didn’t work out,” he said with a laugh.
“Looking back now,” he added, “I’m glad I was working and learning the trade due to dad’s early death. It really kicked-in during my senior year of high school. I knew this was going to be my career.”
Rick Houston, now 55, graduated from Licking Valley High School in 1981. He and his sister started running the business the following year. Their dad passed away in 1985.
“We have each other’s best interest at heart,” Rick said, “both professionally and personally. Sometimes there’s a difference of opinion on which direction we should go, but there’s a mutual respect between all of us.”
“We made a pact a long time ago,” Rick concluded, “nothing that happens during the day will keep us from being a family at the end of the day!”
Q. What do you enjoy most about your job?
A. Problem solving. Thinking outside the box to solve an issue. Figure out a way to correct an issue that others can’t.
Q. What are you most proud of about your career?
A. Being able to maintain the core values that Mom and Dad had already set with community involvement. Treating our customers and personnel the right way.
Q. What has been the biggest challenge in leading Houston Plumbing and Heating?
A. Starting out at such an early age. Dad’s health began to slip when I was 18 years old and Sue was 25. When Dad passed away 4 years later, we had several key people leave, so being so young while trying to lead older men was very challenging. The recession that we just came out of was really rough as well.
Q. What would you like people to know about Houston Plumbing and Heating they may not know?
A. We have been proudly serving Licking County for 55 years and our third generation is currently helping us into the future.
Q. How has Houston Plumbing and Heating changed through the years?
A. We have grown substantially from the mid 80’s. We have over 45 of us working here. Our construction side has gone to commercial/industrial only. Our service department has doubled in size and the technology has changed dramatically. I remember our first FAX machine and now it rarely gets used. My first cell phone was a small suitcase.
On the lighter side …
Q. What is your favorite movie?
A. Any of the Jason Bourne movies.
Q. What is your favorite TV show?
A. Sports Center
Q. What’s your favorite type of music?
A. Classic Rock. You can’t beat the 80’s music.
Q. What is your favorite book?
A. Above the Line: Lessons in Leadership and Life from a Championship Program by Urban Meyer. I know it’s a sports book, but also has many life lessons with a sports background.
Q. What is your favorite sport or activity to participate in?
A. Baseball (watching or coaching at my age now)
Q. What is favorite sport to watch?
A. Baseball and college football
Q. If you could have any superpower, what would it be?
A. To go back and forth in time (time machine)
Q. What is your favorite meal?
A. Well prepared steak and potato
Q. Who is the person you most admire in your life?
A. Mom and Dad
Q. What’s your dream vacation?
A. To watch a baseball game in every Major League park (bucket list)
Q. If you could be in any other job or profession, what would it be?
A. 1st base coach for the Indians
Houston Plumbing and Heating, Inc. is located at 724 Montgomery Rd. NE in Newark. For more information, call 740-763-3961 or log on www.houstonplumbingheating.com.
Read or Share this story: https://www.newarkadvocate.com/story/news/local/2019/02/16/ceo-family-critical-houston-plumbing-and-heating/2616746002/
On the internet, the personal data users give away for free is transformed into a precious commodity. The puppy photos people upload train machines to be smarter. The questions they ask Google uncover humanity’s deepest prejudices. And their location histories tell investors which stores attract the most shoppers. Even seemingly benign activities, like staying in and watching a movie, generate mountains of information, treasure to be scooped up later by businesses of all kinds.
Personal data is often compared to oil—it powers today’s most profitable corporations, just like fossil fuels energized those of the past. But the consumers it’s extracted from often know little about how much of their information is collected, who gets to look at it, and what it’s worth. Every day, hundreds of companies you may not even know exist gather facts about you, some more intimate than others. That information may then flow to academic researchers, hackers, law enforcement, and foreign nations—as well as plenty of companies trying to sell you stuff.
What Constitutes “Personal Data”?
The internet might seem like one big privacy nightmare, but don’t throw your smartphone out the window just yet. “Personal data” is a pretty vague umbrella term, and it helps to unpack exactly what it means. Health records, social security numbers, and banking details make up the most sensitive information stored online. Social media posts, location data, and search-engine queries may also be revealing but are also typically monetized in a way that, say, your credit card number is not. Other kinds of data collection fall into separate categories—ones that may surprise you. Did you know some companies are analyzing the unique way you tap and fumble with your smartphone?
All this information is collected on a wide spectrum of consent: Sometimes the data is forked over knowingly, while in other scenarios users might not understand they’re giving up anything at all. Often, it’s clear something is being collected, but the specifics are hidden from view or buried in hard-to-parse terms-of-service agreements.
Consider what happens when someone sends a vial of saliva to 23andme. The person knows they’re sharing their DNA with a genomics company, but they may not realize it will be resold to pharmaceutical firms. Many apps use your location to serve up custom advertisements, but they don’t necessarily make it clear that a hedge fund may also buy that location data to analyze which retail stores you frequent. Anyone who has witnessed the same shoe advertisement follow them around the web knows they’re being tracked, but fewer people likely understand that companies may be recording not just their clicks but also the exact movements of their mouse.
In each of these scenarios, the user received something in return for allowing a corporation to monetize their data. They got to learn about their genetic ancestry, use a mobile app, or browse the latest footwear trends from the comfort of their computer. This is the same sort of bargain Facebook and Google offer. Their core products, including Instagram, Messenger, Gmail, and Google Maps, don’t cost money. You pay with your personal data, which is used to target you with ads.
Who Buys, Sells, and Barters My Personal Data?
The trade-off between the data you give and the services you get may or may not be worth it, but another breed of business amasses, analyzes, and sells your information without giving you anything at all: data brokers. These firms compile info from publicly available sources like property records, marriage licenses, and court cases. They may also gather your medical records, browsing history, social media connections, and online purchases. Depending on where you live, data brokers might even purchase your information from the Department of Motor Vehicles. Don’t have a driver’s license? Retail stores sell info to data brokers, too.
The information data brokers collect may be inaccurate or out of date. Still, it can be incredibly valuable to corporations, marketers, investors, and individuals. In fact, American companies alone are estimated to have spent over $19 billion in 2018 acquiring and analyzing consumer data, according to the Interactive Advertising Bureau.
Data brokers are also valuable resources for abusers and stalkers. Doxing, the practice of publicly releasing someone’s personal information without their consent, is often made possible because of data brokers. While you can delete your Facebook account relatively easily, getting these firms to remove your information is time-consuming, complicated, and sometimes impossible. In fact, the process is so burdensome that you can pay a service to do it on your behalf.
Amassing and selling your data like this is perfectly legal. While some states, including California and Vermont, have recently moved to put more restrictions on data brokers, they remain largely unregulated. The Fair Credit Reporting Act dictates how information collected for credit, employment, and insurance reasons may be used, but some data brokers have been caught skirting the law. In 2012 the “person lookup” site Spokeo settled with the FTC for $800,000 over charges that it violated the FCRA by advertising its products for purposes like job background checks. And data brokers that market themselves as being more akin to digital phone books don’t have to abide by the regulation in the first place.
There are also few laws governing how social media companies may collect data about their users. In the United States, no modern federal privacy regulation exists, and the government can even legally request digital data held by companies without a warrant in many circumstances (though the Supreme Court recently expanded Fourth Amendment protections to a narrow type of location data).
The good news is, the information you share online does contribute to the global store of useful knowledge: Researchers from a number of academic disciplines study social media posts and other user-generated data to learn more about humanity. In his book, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are, Seth Stephens-Davidowitz argues there are many scenarios where humans are more honest with sites like Google than they are on traditional surveys. For example, he says, fewer than 20 percent of people admit they watch porn, but there are more Google searches for “porn” than “weather.”
Personal data is also used by artificial intelligence researchers to train their automated programs. Every day, users around the globe upload billions of photos, videos, text posts, and audio clips to sites like YouTube, Facebook, Instagram, and Twitter. That media is then fed to machine learning algorithms, so they can learn to “see” what’s in a photograph or automatically determine whether a post violates Facebook’s hate-speech policy. Your selfies are literally making the robots smarter. Congratulations.
The History of Personal Data Collection
Humans have used technological devices to collect and process data about the world for thousands of years. Greek scientists developed the “first computer,” a complex gear system called the Antikythera mechanism, to trace astrological patterns as far back as 150 BC. Two millennia later, in the late 1880s, Herman Hollerith invented the tabulating machine, a punch card device that helped process data from the 1890 United States Census. Hollerith created a company to market his invention that later merged into what is now IBM.
By the 1960s, the US government was using powerful mainframe computers to store and process an enormous amount of data on nearly every American. Corporations also used the machines to analyze sensitive information including consumer purchasing habits. There were no laws dictating what kind of data they could collect. Worries over supercharged surveillance soon emerged, especially after the publication of Vance Packard’s 1964 book, The Naked Society, which argued that technological change was causing the unprecedented erosion of privacy.
The Trackers Tracking You
Online trackers can be divided into two main categories: same-site and cross-site. The former are mostly benign, while the latter are more invasive. A quick taxonomy:
Facebook, Google, and other companies use these extremely popular cross-site trackers to follow users from website to website. They work by depositing a piece of code into the browser, which users then unwittingly carry with them as they surf the web.
Supercharged cookies can be difficult or impossible to clear from your browser. They were most famously used by Verizon, which had to pay a $1.35 million fine to the FCC as a result of the practice.
These cross-site trackers follow users by creating a unique profile of their device. They collect things like the person’s IP address, their screen resolution, and what type of computer they have.
Instead of using a cookie, these rare trackers follow people using personally identifiable information, such as their email address. They collect this data by hiding on login pages where people enter their credentials.
Some trackers are good! These helpful same-site scripts keep you logged in to websites and remember what’s in your shopping cart—often even if you close your browser window.
Session replay scripts
Some same-site scripts can be incredibly invasive. These record everything you do on a website, such as which products you clicked on and sometimes even the password you entered.
The next year, President Lyndon Johnson’s administration proposed merging hundreds of federal databases into one centralized National Data Bank. Congress, concerned about possible surveillance, pushed back and organized a Special Subcommittee on the Invasion of Privacy. Lawmakers worried the data bank, which would “pool statistics on millions of Americans,” could “possibly violate their secret lives,” The New York Times reported at the time. The project was never realized. Instead, Congress passed a series of laws governing the use of personal data, including the Fair Credit Reporting Act in 1970 and the Privacy Act in 1974. The regulations mandated transparency but did nothing to prevent the government and corporations from collecting information in the first place, argues technology historian Margaret O’Mara.
Toward the end of the 1960s, some scholars, including MIT political scientist Ithiel de Sola Pool, predicted that new computer technologies would continue to facilitate even more invasive personal data collection. The reality they envisioned began to take shape in the mid-1990s, when many Americans started using the internet. By the time most everyone was online, though, one of the first privacy battles over digital data brokers had already been fought: In 1990, Lotus Corporation and the credit bureau Equifax teamed up to create Lotus MarketPlace: Households, a CD-ROM marketing product that was advertised to contain names, income ranges, addresses, and other information about more than 120 million Americans. It quickly caused an uproar among privacy advocates on digital forums like Usenet; over 30,000 people contacted Lotus to opt out of the database. It was ultimately canceled before it was even released. But the scandal didn’t stop other companies from creating massive data sets of consumer information in the future.
Several years later, ads began permeating the web. In the beginning, online advertising remained largely anonymous. While you may have seen ads for skiing if you looked up winter sports, websites couldn’t connect you to your real identity. (HotWired.com, the online version of WIRED, was the first website to run a banner ad in 1994, as part of a campaign for AT&T.) Then, in 1999, digital ad giant DoubleClick ignited a privacy scandal when it tried to de-anonymize its ads by merging with the enormous data broker Abacus Direct.
Privacy groups argued that DoubleClick could have used personal information collected by the data broker to target ads based on people’s real names. They petitioned the Federal Trade Commission, arguing that the practice would amount to unlawful tracking. As a result, DoubleClick sold the firm at a loss in 2006, and the Network Advertising Initiative was created, a trade group that developed standards for online advertising, including requiring companies to notify users when their personal data is being collected.
The Future of Personal Data Collection
Personal information is currently collected primarily through screens, when people use computers and smartphones. The coming years will bring the widespread adoption of new data-guzzling devices, like smart speakers, censor-embedded clothing, and wearable health monitors. Even those who refrain from using these devices will likely have their data gathered, by things like facial recognition-enabled surveillance cameras installed on street corners. In many ways, this future has already begun: Taylor Swift fans have had their face data collected, and Amazon Echos are listening in on millions of homes.
We haven’t decided, though, how to navigate this new data-filled reality. Should colleges be permitted to digitally track their teenage applicants? Do we really want health insurance companies monitoring our Instagram posts? Governments, artists, academics, and citizens will think about these questions and plenty more.
And as scientists push the boundaries of what’s possible with artificial intelligence, we will also need to learn to make sense of personal data that isn’t even real, at least in that it didn’t come from humans. For example, algorithms are already generating “fake” data for other algorithms to train on. So-called deepfake technology allows propagandists and hoaxers to leverage social media photos to make videos depicting events that never happened. AI can now create millions of synthetic faces that don’t belong to anyone, altering the meaning of stolen identity. This fraudulent data could further distort social media and other parts of the internet. Imagine trying to discern whether a Tinder match or the person you followed on Instagram actually exists.
Whether data is fabricated by computers or created by real people, one of the biggest concerns will be how it is analyzed. It matters not just what information is collected but also what inferences and predictions are made based upon it. Personal data is used by algorithms to make incredibly important decisions, like whether someone should maintain their health care benefits, or be released on bail. Those decisions can easily be biased, and researchers and companies like Google are now working to make algorithms more transparent and fair.
Tech companies are also beginning to acknowledge that personal data collection needs to be regulated. Microsoft has called for the federal regulation of facial recognition, while Apple CEO Tim Cook has argued that the FTC should step in and create a clearinghouse where all data brokers need to register. But not all of Big Tech’s declarations may be in good faith. In the summer of 2018, California passed a strict privacy law that will go into effect on January 1, 2020, unless a federal law supersedes it. Companies like Amazon, Apple, Facebook, and Google are now pushing for Congress to pass new, less stringent privacy legislation in 2019 before the California law kicks in. Even in a divided Congress, lawmakers could come together around privacy—scrutinizing Big Tech has become an important issue for both sides.
Some companies and researchers argue it’s not enough for the government to simply protect personal data; consumers need to own their information and be compensated when it’s used. Social networks like Minds and Steemit have experimented with rewarding users with cryptocurrency when they share content or spend time using their platforms. Other companies will pay you in exchange for sharing data—your banking transactions, for instance—with them. But allowing people to take back ownership likely wouldn’t solve every privacy issue posed by personal data collection. It might also be the wrong way to frame the issue: Instead, perhaps, less collection should be permitted in the first place, forcing companies to move away from the targeted-advertising business model altogether.
Before we can figure out the future of personal data collection, we need to learn more about its present. The cascade of privacy scandals that have come to light in recent years—from Cambridge Analytica to Google’s shady location tracking practices—have demonstrated that users still don’t know all the ways their information is being sold, traded, and shared. Until consumers actually understand the ecosystem they’ve unwittingly become a part of, we won’t be able to grapple with it in the first place.
The Privacy Battle to Save Google From Itself
Google’s sprawling privacy apparatus includes thousands of employees and billions of dollars in cumulative investment. But the company is still an advertising behemoth and fundamentally makes money by monetizing the personal data it collects from users. Yet Google has also played a leadership role in creating industry standards for transparency and data protection. More than a dozen privacy employees at Google spoke to WIRED about how they make sense of the paradox of their work, insisting that there’s no internal pressure to compromise privacy protections to make a larger profit.
Few Rules Govern Police Use of Facial-Recognition Technology
One of the most sensitive pieces of personal data you possess isn’t hidden at all: It’s your face. The issue has become contentious for civil rights activists, and Amazon in particular has faced backlash—even from its own employees—over use of the technology, especially for law enforcement purposes. With the exception of two states however, few laws regulating the use of facial recognition exist.
Carriers Swore They’d Stop Selling Location Data. Will They Ever?
In 2018, US phone carriers promised to stop selling customer location data after journalists discovered it had ended up in the hands of questionable third parties. Not even a year later, the same carriers were caught doing it again. The question now is how the Federal Communications Commission will handle the issue. The agency has the authority to make it illegal for carriers to sell this kind of information, but so far it hasn’t said whether the law should apply to location data. In the meantime, consumers are left to take Verizon, Sprint, T-Mobile, and AT&T’s promises at face value.
I Sold My Data for Crypto. Here’s How Much I Made
A new wave of companies is peddling an alluring message: Users should own their own data and get a cut of its value, instead of allowing it to be monetized by advertising companies and data brokers for free. Sign up for one of these apps and the buyers will contact you directly, offering cryptocurrency tokens in exchange for information like your bank transactions, medical history, or the fluctuations of your smart thermostat.
Get Ready for a Privacy Law Showdown in 2019
Companies like Amazon, Apple, Facebook, and Google are pushing hard for federal digital privacy legislation in 2019, and not quite out of the goodness of their hearts. Last summer, California’s state legislature passed a groundbreaking privacy bill that is set to go into effect on January 1, 2020. Tech giants are now racing to supersede the law with more industry-friendly federal legislation. Even though Congress is divided politically, it looks like a deal could be reached. Reigning in Big Tech has become a bipartisan issue.
Your Smartphone Choice Could Determine Whether You Get a Loan
In Europe, some lenders are using passive signals, like what kind of phone you have, to determine whether you should qualify for a loan. Research from the National Bureau of Economic Research suggests those indicators can predict consumer behavior as accurately as traditional credit scores. But these factors aren’t necessarily ones consumers are aware of or know to change.
The Wired Guide to Data Breaches
There’s no such thing as perfect security, and it’s impossible to safeguard against every potential data breach. But how worried should users be when they find out their personal information was leaked or stolen? To answer that question, it helps to know a little about the history of data breaches. Armed with context, consumers can determine whether they need to take extra precautions after a security incident happens.
What Does a Fair Algorithm Actually Look Like?
Lawmakers largely haven’t decided what rights citizens should have when it comes to transparency in algorithmic decision-making. There isn’t a “right to explanation” for how a machine came to a conclusion about your life. Some researchers are conceptualizing what such a right should might look like in the future.
Thanks to Ghostery, Mozilla, the Electronic Frontier Foundation, and Seth Stephens-Davidowitz for their help in creating this guide.
Last updated February 13, 2019.
Enjoyed this deep dive? Check out more WIRED Guides.
Almost everyone from this generation relies on search engines as it has become an integral part of their lives. Especially Google tends to answer any question one might have; the maximum traffic goes to the […]
The Latest Industry Report of Global Low Molecular Weight Heparin Consumption Market Key Drivers Influencing Market Growth, Opportunities, the Challenges and the Risks faced by Key Manufacturers and the Market as a Whole. It also analyzes Key Emerging Trends and their Influencing Impact on Present and Future Development.
2018-2023 Global Low Molecular Weight Heparin Consumption Market Report
Avail Sample Copy of Report Before Purchase: –
In this Newly Report, covers the present scenario (with the base year being 2017) and the growth prospects of global Low Molecular Weight Heparin market for 2018-2023.
Low Molecular Weight Heparin (LMWHs) is derived from UFH (Unfractionated heparin) by such processes as chemical degradation, enzymatic depolymerisation and gamma-radiation cleavage.
Natural heparin consists of molecular chains of varying lengths, or molecular weights. Chains of varying molecular weights, from 5000 to over 40,000 Daltons, make up polydisperse pharmaceutical-grade heparin. LMWHs, in contrast, consist of only short chains of polysaccharide. LMWHs are defined as heparin salts having an average molecular weight of less than 8000 Da and for which at least 60% of all chains have a molecular weight less than 8000 Da.
In 2016, in term of volume, the global Low molecular weight heparin market is led by china, capturing about 49.57% of global low molecular weight heparin production. In term of revenue, USA is the secondÃ¢â¬â¢s largest market with the share of 30.49%.
At present, the major manufacturers of Low Molecular Weight Heparin are Aspen, Sanofi-aventis, Pfizer, Opocrin, CSBIO, Dongying Tiandong Pharmaceutical, Changzhou Qianhong Bio-pharma, Techdow, Yantai Dongcheng Pharmaceutical Group, etc. Aspen, Sanofi-aventis and Pfizer are industry-leading manufacturers of top-quality Low Molecular Weight Heparins.
China is a big low molecular weight heparin production country, especially Heparin API, but it is not strong country. According to our research and analysis, manufacturers from United States and Europe are the major leaders in the international market of low molecular weight heparin. Manufacturers from China are immature in technology. There is large space in the China market, as well as big gap between international brands and local brands on price.
In application, low molecular weight heparin downstream is wide and recently low molecular weight heparin has acquired increasing significance in various fields of treatment of venous thromboembolism, complications of pregnancy, cardioversion of atrial fibrillation/flutter and others.
Globally, the low molecular weight heparin market is mainly driven by growing demand for treatment of venous thromboembolism which accounts for nearly 65.24% of total downstream consumption of low molecular weight heparin in global.
Over the next five years, projects that Low Molecular Weight Heparin will register a 5.6% CAGR in terms of revenue, reach US$ 380 million by 2023, from US$ 270 million in 2017.
This report presents a comprehensive overview, market shares, and growth opportunities of Low Molecular Weight Heparin market by product type, application, key manufacturers and key regions.
To calculate the market size, considers value and volume generated from the sales of the following segments:
Segmentation by product type:
Segmentation by application:
Treatment of Venous Thromboembolism
Complications of Pregnancy
Cardioversion of Atrial Fibrillation/Flutter
This report also splits the market by region:
Middle East & Africa
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report:
Dongying Tiandong Pharmaceutical
Changzhou Qianhong Bio-pharma
Yantai Dongcheng Pharmaceutical Group
Browse Detailed TOC, Tables, Figures, Charts and Companies Mentioned in Market Research Report at: –
- To study and analyze the global Low Molecular Weight Heparin Consumption (value & volume) by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
- To understand the structure of Low Molecular Weight Heparin Consumption market by identifying its various subsegments.
- Focuses on the key global Low Molecular Weight Heparin Consumption manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
- To analyze the Low Molecular Weight Heparin Consumption with respect to individual growth trends, future prospects, and their contribution to the total market.
- To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
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- To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
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Marketing Strategy Analysis, Distributors/Traders
- Marketing Channel
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- Indirect Marketing
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- Market Positioning
- Pricing Strategy
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- Target Client
- Distributors/Traders List
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Market Effect Factors Analysis
- Technology Progress/Risk
- Substitutes Threat
- Technology Progress in Low Molecular Weight Heparin Consumption Industry
- Consumer Needs/Customer Preference Change
- Economic/Political Environmental Change
Global Low Molecular Weight Heparin Consumption Market Forecast 2018-2023
- Global Low Molecular Weight Heparin Consumption Capacity, Production, Revenue Forecast 2018-2023
- Global Low Molecular Weight Heparin Consumption Production, Consumption Forecast by Regions 2018-2023
- Global Low Molecular Weight Heparin Consumption Production Forecast by Type 2018-2023
- Global Low Molecular Weight Heparin Consumption Consumption Forecast by Application 2018-2023
- Low Molecular Weight Heparin Consumption Price Forecast 2018-2023
Lastly In this Low Molecular Weight Heparin Consumption Market analysis, traders and distributors analysis is given along with contact details. For material and equipment suppliers also, contact details are given. New investment feasibility analysis is included in the report.
The report covers the market landscape and its growth prospects over the coming years, the Report also brief deals with the product life cycle, comparing it to the relevant products from across industries that had already been commercialized details the potential for various applications, discussing about recent product innovations and gives an overview on potential regional market shares.
Key Points Covered in TOC:
Global Low Molecular Weight Heparin Consumption Market Research Report 2018
Global Low Molecular Weight Heparin Consumption Market Competition by Manufacturers
Global Low Molecular Weight Heparin Consumption Capacity, Production, Revenue (Value) by Region (2017-2018)
Global Low Molecular Weight Heparin Consumption Supply (Production), Consumption, Export, Import by Region (2017-2018)
Global Low Molecular Weight Heparin Consumption Production, Revenue (Value), Price Trend by Type
Global Low Molecular Weight Heparin Consumption Market Analysis by Application
Global Low Molecular Weight Heparin Consumption Manufacturers Profiles/Analysis
Low Molecular Weight Heparin Consumption Manufacturing Cost Analysis
Industrial Chain, Sourcing Strategy and Downstream Buyers
Marketing Strategy Analysis, Distributors/Traders
Market Effect Factors Analysis
Global Low Molecular Weight Heparin Consumption Market Forecast (2018-2023)
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You need to understand your lead’s psyche and get to know them in order to craft a pitch that resonates and is relatable. That’s where contact enrichment comes in
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It is the beginning of the year and it is the best time to take a minute to reflect on what we achieved last year, and what we want to set for 2019. Here are the top four sales trends that are set to shape and influence your sales efforts in 2019. This will help you analyze how your industry has evolved over the last year, and come up with a well-rounded, multi-faceted plan, to bring your company to greater heights.
1. The CRM is Evolving to Become the Holy Grail
These days, CRMs are becoming more powerful than ever—there’s no denying that. The new generation of CRMs don’t just serve as a place for businesses to store information about leads and contacts; they’re the single source of truth where all your customer information is available.
As most business owners will realize, investing in a good CRM is paramount. It lays a foundation for your marketing and sales teams to build upon. The question then remains; what constitutes a good CRM? There are various factors that you may take into consideration here, but the one factor that I want to focus on is how CRM systems should work within an ecosystem, in tandem with helpdesks and chat software. This allows you to keep your data in one place, which in turn lets you gain 360 views of customers and establish context using that data.
2. The Rise of AI in Sales Prospecting
Sales prospecting is the one activity that eats up a majority of the sales rep’s time. If your reps spend 40per cent or 50per cent of their workday cold-calling, that’s 40per cent or 50per cent less time that they could have potentially spent on negotiating and closing deals.
How do you get around this? Use AI, and outsource the sales prospecting to salesbots. This way, your reps can spend less time on repetitive tasks, and focus on higher-value activities instead. For instance, you’ve probably trained your sales reps to ask qualifying questions and steer the conversation in one direction or another based on the results. You can program salesbots to do the exact same thing.
3. Real-time Selling is Becoming a Key Driver of Sales
It’s no secret that today people demand instant gratification; we have attention spans that are shorter than ever. Considering this, it’s not surprising that real-time selling is becoming a growing trend. More specifically, if a lead enters your system, and you reach out to them within five minutes (as opposed to a half hour), your odds of successfully making contact increases by a whopping 100x. In such a scenario, live chat tools are highly effective in increasing your conversions and Customer Lifetime Value (CLV).
As per reports, 77per cent of customers won’t make a purchase on a website if there’s no live chat option available. Additionally, 63per cent of customers is more likely to return to a website that has live chat available.
4. Contact Enrichment-Based Selling is Winning Customers Quicker than Ever
Your chances of conversion are much better when you know what excites the person who is going to receive your communication, rather than a one-shoe-fits-all way of templated communication.
As a sales rep, you need to understand your lead’s psyche and get to know them in order to craft a pitch that resonates and is relatable. That’s where contact enrichment comes in.
To get around this, have a CRM that automatically enriches your contacts. With auto enrichment, you’ll have access to a treasure trove of information about your contact. Since this function resides within the CRM, sales reps can easily get more context about their leads and craft communication that resonates well with their profile.
Your customers are evolving and becoming increasingly sophisticated with time. In 2019, take some time to consider how you can use your CRM as part of a larger ecosystem of products, to tie in lead generation, management and customer support to ‘wow’ your customers. At the end of the day, you want to pre-empt your customer needs and make every touch point with your company as easy and frictionless as possible.
WAREHOUSE SHOOTING-AURORA-THE LATEST The Latest: Aurora victim started internship day he died AURORA, Ill. (AP) — One of the five people who were killed by a fired worker at a suburban Chicago industrial warehouse was…
WAREHOUSE SHOOTING-AURORA-THE LATEST
The Latest: Aurora victim started internship day he died
AURORA, Ill. (AP) — One of the five people who were killed by a fired worker at a suburban Chicago industrial warehouse was a 21-year-old college student who had started interning there that day.
Jay Wehner says his nephew, Trevor Wehner, began his human resources internship at the Henry Pratt Co. in Aurora on Friday.
Authorities say a 45-year-old worker pulled a gun after being fired and fatally shot Wehner and four other employees. They say he wounded a sixth employee and five police officers before officers eventually killed him in a gun battle.
Jay Wehner says his nephew grew up about 30 miles (50 kilometers) south of Aurora in Sheridan and was expected to graduate from Northern Illinois University in May with a degree in human resource management.
He says Trevor was a “wonderful person” who was fun, caring and “always, always happy.”
Gone in a New York minute: How the Amazon deal fell apart
NEW YORK (AP) — When Amazon chose the Long Island City neighborhood of Queens to build a $2.5 billion campus that could house 25,000 workers, New York’s top brass saw it as a major coup.
But what they didn’t expect was the protests, the hostile public hearings and the disparaging tweets that would come in the next three months, eventually leading to Amazon’s dramatic Valentine’s Day breakup with the city.
The list of grievances was long: the deal was done secretively; Amazon didn’t need nearly $3 billion in tax incentives; and rising rents could push people out of the neighborhood.
City officials and union leaders were talking to Amazon until the last minute. Then the company surprised even the city’s mayor by announcing they were ditching New York in a blog post.
VATICAN-US-CHURCH ABUSE-THE LATEST
The Latest: US cardinal hails pope’s leadership on abuse
VATICAN CITY (AP) — The cardinal of Newark, New Jersey, is thanking Pope Francis for his leadership on the church investigation of ex-cardinal Theodore McCarrick.
McCarrick was Newark archbishop for 14 years. He was defrocked Saturday after being found guilty by the Vatican of sex abuse, including while hearing confession.
Newark Cardinal Joseph Tobin said Saturday it’s “profoundly disheartening and disturbing” to know that McCarrick acted “contrary to the Christian way of life as well as his vocation as a priest.”
Tobin, who was named a cardinal by Francis, expressed gratitude to the pontiff “for his leadership throughout this difficult investigation and decision.”
Last year, Tobin said the archdiocese never received an accusation that McCarrick abused a minor, but that it and another New Jersey diocese received three allegations of sexual misconduct with adults decades ago. Two of those resulted in settlement.
Climate change means more floods, great and localized
COLUMBIA, S.C. (AP) — The growing realization that ever-more ferocious storms are becoming more common as the result of global warming is forcing government officials to revisit how they respond to natural disasters.
In South Carolina late last year, Republican Gov. Henry McMaster created a special floodwater commission. The group will be tasked with figuring out how to better combat flooding unleashed by hurricanes, rising ocean levels and other rain systems upstream that send rivers and creeks over their banks on the way to the Atlantic Ocean.
Larry Larson is a former director and senior policy adviser for the Association of State Floodplain Managers. He says officials need to start using forecast tools that predict several different scenarios depending on temperature rise, rather than relying on flood maps based on past events.
GERMANY-SECURITY CONFERENCE-THE LATEST
The Latest: Kerry ‘ashamed’ Pence didn’t note climate change
MUNICH (AP) — Former U.S. Secretary of State John Kerry says he’s ashamed that U.S. Vice President Mike Pence didn’t mention climate change at an international security conference and is vowing to help make it a voting issue.
Kerry made an impassioned speech at a discussion on climate change Saturday at the Munich Security Conference, hours after a speech by Pence.
He said: “I’m ashamed that our vice president of the United States stood up here at a security conference and never even mentioned the word ‘climate change.’”
Kerry added: “I wish there was a way to hold the president of the United States accountable for the loss of life that is going to take place every day, for the displacement of people, for the trillions of dollars we will have to wind up spending because we’re not getting the job done.”
BERLIN FILM FESTIVAL
Nadav Lapid’s ‘Synonyms’ wins Berlin film fest’s Golden Bear
BERLIN (AP) — Israeli director Nadav Lapid’s “Synonyms,” a film following a young Israeli man who uproots himself to France and tries to immerse himself in his new country, has won the Berlin International Film Festival’s top Golden Bear award.
The film was chosen Saturday from a field of 16 movies competing at the first of the year’s major European film festivals.
Wang Jingchun was named best actor for his role in Wang Xiaoshuai’s “So Long, My Son,” a Chinese family saga. Best actress went to Yong Mei for her part in the same film.
The best director prize went to Germany’s Angela Schanelec for “I Was at Home, But.”
Potential privacy lapse found in Americans’ 2010 census data
WASHINGTON (AP) — A top Census Bureau official says an internal agency team found that basic personal information collected from more than 100 million Americans during the 2010 head count could be reconstructed from encrypted data — but with lots of mistakes.
So far, this privacy vulnerability has only been captured by internal hacking teams, and no outside groups are known to have grabbed data that’s supposed to be private for 72 years.
The agency’s chief scientist, John Abowd, tells a scientific conference in Washington that the data vulnerability potentially affects 138 million people.
The Census Bureau is scrapping its old data shielding technique for a state-of-the-art method that Abowd says is far better than Google’s or Apple’s.
ELECTION 2020-CAMPAIGN RDP-THE LATEST
The Latest: Biden repudiates Trump policies in Munich speech
Joe Biden isn’t in the 2020 presidential race yet, but he’s making clear at an international gathering that he thinks President Donald Trump has undermined America’s ability to claim moral leadership.
The former vice president says the U.S. doesn’t want to turn its back on its closest allies and cherishes democracy, the rule of law and a free press.
Biden tells the Munich Security Conference that the America he sees “stands up to the aggression of dictators and against strongmen who rule by coercion, corruption and violence.”
He says his country “values basic human decency, not snatching children from their parents or turning our backs on refugees at our border. Americans know that’s not right.”
Biden has not yet said whether he’ll join the increasingly crowded field of Democrats running for their party’s nomination. He has two public events slated for later this month, the first at the University of Pennsylvania and the second in Delaware, his home state.
Bulgarian nationalists march in honor of pro-Nazi general
SOFIA, Bulgaria (AP) — Bulgarian nationalists have marched through Sofia, the country’s capital, to honor a World War II general known for his anti-Semitic and pro-Nazi activities.
The annual Lukov March, staged by the far-right Bulgarian National Union, attracted hundreds of dark-clad supporters who walked through downtown Sofia holding torches and Bulgarian flags and chanting nationalist slogans.
It came despite strong condemnation by human rights groups, political parties and foreign embassies. The city mayor had banned the rally but organizers won a court order overturning the ban.
A heavy police presence blocked any clashes between nationalists and their opponents.
Ahead of the march, the World Jewish Congress warned about the rise of far-right activities across Europe aimed at promoting anti-Semitism, hatred, xenophobia and Nazi glorification among young people.
Swiss actor Bruno Ganz, star of ‘Downfall,’ dies at 77
BERLIN (AP) — Swiss actor Bruno Ganz, who played Adolf Hitler cooped up in his Berlin bunker in “Downfall” and an angel in Wim Wenders’ “Wings of Desire,” has died. He was 77.
German news agency dpa reported that Ganz’s management said Saturday he died in Zurich.
Ganz, a prominent figure in the German-language theater world, shifted into movies in the 1970s, appearing in Werner Herzog’s “Nosferatu” and Wenders’ “The American Friend” among others. In one of his more recent appearances, he starred as Sigmund Freund in “The Tobacconist,” released last year.
Berlin Mayor Michael Mueller said Ganz was “one of the greats” of the screen and stage. He said that “the death of Bruno Ganz is a great loss for the German-speaking theater and film world.”
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